After the time when the production and sales of automobiles in October this year increased sharply year-on-year, the market's annual sales figures for the automotive industry seem to be gradually regaining confidence. From January to October, the production and sales of automobiles were 19.2803 million and 19.2781 million respectively. The output was slightly higher than the same period of the previous year, and the sales volume increased by 1.5%. It is worth mentioning that new energy vehicles have also maintained a high growth trend, with a total of 36.494 million new energy vehicles increasing by 4.2 times year-on-year. Domestically produced vehicles, including Changan, Dongfeng, BYD, and Guangzhou Automobile, also have eye-catching performance. The collective excitement of such products is mainly caused by multiple reasons such as brand positioning, marketing methods, and research and development capabilities. In the future, the development direction of domestically produced vehicles will move toward electrification, e-commerce and intelligence. Domestic cars are rising rapidly In October, a total of 806,800 Chinese brand passenger cars were sold, up 15.49% from the previous month, up 19.41% year-on-year, accounting for 41.65% of total passenger car sales, and the share increased by 1.76 percentage points from the previous month. German, Japanese, American, Korean and French passenger cars sold 348,900, 312,600, 241,700, 157,900 and 66,100, respectively, accounting for 18.01% of total passenger car sales. 16.14%, 12.48%, 8.15%, and 3.42%. In fact, the reason for the improvement in performance, in addition to the continuous upgrading of their new products by major companies, is also the result of their continuous learning, emulation and thinking from other partners and competitors. Zhu Huarong, president of Changan Automobile, said in an interview with the "First Financial Daily" reporter: "There is a need for joint Chinese brands. Chinese brands and world brands also need to be united. For example, Changan and Ford have done a joint operation, and other companies can also GM and other companies are united. Although it is difficult at present, there are still opportunities in the future. This method includes: joint and technical cooperation between production bases. Of course, Chinese brands need to grow to a certain extent." Economic development seems to have changed a lot since this year, and some indicators are not as bright as before. But as a car company, it is still insisting on drawing new experiences from other partners and increasing research, customer experience and R&D. Li Wei, vice president of Changan Automobile, told this reporter that the company has 9 user research bases in China and thousands of user surveys every year. Although Changan has a lot of gaps with many large auto companies in the world, it has been learning from each other. Liu Weidong, deputy general manager of Dongfeng Motor Corporation, told reporters that sales of self-owned brands are much more difficult than joint ventures and overseas brands. "We have long recognized that we must plan for a marketing vehicle and grasp consumption. The needs of the people. Especially in China, new things are constantly appearing, design, marketing and technology need to be exerted." He also said that the core position of Dongfeng Fengshen is "fashion and technology." In the Dongfeng passenger car, the future also hopes to gradually move from the middle to the middle and high-end, implement the brand up and strategic models, so that the products and customers can match each other. "Our company is also arranging more new models, hoping to adopt new models and new technologies. Waiting to compete for the market and deal with the price war. In general, the key to auto industry is to be competitive. It is not entirely about price." Electrification, e-commerce and intelligence are unstoppable In addition to the efforts of traditional automakers themselves, this year's auto industry, especially the domestic auto industry, has changed a lot. According to Cui Wei, an analyst at Minsheng Securities, domestic autos will move toward electricization, e-commerce, intelligence, and sharing. When talking about "electricization", there will be many products in the future for domestic new energy vehicles, and the development space for new energy passenger vehicles will be large. The operating lease model is expected to solve the existing pain points. According to GAC Toyota's forecast, the company's hybrid ratio will reach 30% to 40% in 2020, and plug-in hybrid vehicles will also become a continuation of its hybrid. The company will first open the market through hybrid models, after the magnitude is up, and then plug-in hybrids in the long run. For Chinese-made cars, BYD, which has always been far ahead, or the following Geely Conti, BAIC, Zotye, Zhidou, Jianghuai, Chery, Changan, etc., have their own new energy product lines, such as BYD Tang, Geely Kangdi Panda, Beiqi E Department, Zhongtai Cloud 100, Changan Yidong, etc., the market response is gradually improving. BYD's first fuel-based model, coupled with Geely's micro-pure electric pandas and Zotye's micro-electric vehicles for urban short-distance commuting, are aimed at differentiation, convenience and electrification. In addition, the trend of e-commerce will gradually surface in the domestic auto industry, especially domestic auto sales. At present, the Internet industry will restructure the automotive aftermarket, and the order of reconstruction will gradually improve from maintenance, used cars and new car sales, gradually attracting people's attention to e-commerce. In the field of intelligence and sharing, with the intervention of companies such as LeTV and Alibaba, the intelligent industrial chain will also expand. Tan Benhong, spokesperson of Changan Automobile and executive vice president and party secretary of Changan Automobile Engineering Research Institute, said that the technical definition of intelligent vehicles is that they have the elements of automobile networking, automatic driving, in-vehicle and inter-vehicle communication, and integrate sensors. Technologies such as radar, GPS positioning and artificial intelligence make the car more intelligent and capable of automatically analyzing the safety and dangerous state of the car, and ultimately achieving replacement. 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