Brand management consulting company BrandTrust released the BrandTrust automotive brand 2017 elasticity index, ranking according to the future development ability and fighting ability of the auto brand, Audi surpassing Tesla, and Tesla and BMW ranking second and third. The tail valve impact ranking dropped significantly. BrandTrust's auto brand elasticity index was selected by 71 CEOs of famous enterprises. The index is divided into ten inspection projects, which is a total of one hundred percent. It mainly examines the future development ability and anti-attack ability of auto brands. Audi surpassed Tesla and ranked first. "Even if we know that Audi is in the tailgate, it still does not shake everyone's trust in the Audi brand." Tesla ranked second and scored high in terms of future development capabilities and social responsibility. However, the survey also showed that consumers are not prepared to pay high prices for Tesla, and German managers expressed that they are more willing to pay high prices for German luxury car brands. Tesla will not be selected. "Obviously, consumers do not buy Tesla like the stock market." Volkswagen slipped from fifth place in 2015 to eighth place, and scored the lowest in terms of anti-strike ability, consumer trust, and brand ties.
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