How machine tool companies face the transition period

The exhibition has always been a trend indicator for the development of the industry. Exhibitors exhibit different performances at the show and fully show their respective status. The current status of the industry can also be seen in the exhibition.

The 15th Shanghai International Machine Tool Show (Dongbo Exhibition), which was held in Shanghai from July 2 to 5, 2013, has a total area of ​​70,000 square meters. Although the time is extremely high, the exhibition hall is still crowded with people. More than 691 companies from more than 20 countries and regions such as China, Switzerland, Germany, the United States, Japan, South Korea, and Italy have competed on the same stage, and professional audiences have been seen everywhere.

Industry insiders predict that the growth rate of the overall machine tool industry in 2013 will maintain a growth rate of around 10%. Compared with the rapid growth of previous years, industry companies have a deep understanding of the market's cooling and warmth. Although some companies in the industry reduced their new orders and sales fell, they began to cut production or even stopped production. However, there were also a few companies that broke into the Red Sea during this period.

The stand of Shenzhen Dieneng Laser Equipment Co., Ltd. is about 300 square meters. The contrast between the two colors of the booth is red and black, and the performance of the booth is eye-catching. Next to the booth, there are some staff members who are distributing shopping bags printed with company logos. The number of visitors on the exhibition site is also large. According to the person in charge of the company, there are not many exhibitions that the company participates in at ordinary times, and product sales mainly depend on the reputation of the company and word of mouth. Later at major exhibitions, customers often came to inquire about their booths and wanted to see their products, so they chose to participate in this exhibition. The person in charge also said that in the production of medium-sized laser cutting machines, their products are very advantageous, and recent orders are not bad. The company's large enclosure and open fiber laser cutting machines have strong cutting capabilities for thin plates, and they are also known as the "China's first brand of medium power laser cutting machines."

It is a major feature of this exhibition that the exhibition will be held according to the region. Hall E3 is a Korean mechanical exhibition hall. It is jointly organized by the Korea Society for the Promotion of Machinery, the Ministry of Industry, Trade and Industry, the Gyeonggi-do Government, and the Incheon Metropolitan Government. It mainly displays metal machine tools and related model processing machines, tools, and control and measurement equipment. Factory automation machines and robots, power generation equipment and equipment, hydraulic machines and systems. According to the China Industry News reporter at the Korea Pavilion, in addition to some large exhibitors such as Doosan Machine Tool, the average Korean company’s exhibiting area is relatively small, but the number is large. Exhibits include not only machine tools, but also a wide range of products such as functional components, reflecting the overall strength and standards of Korean companies.

There are also many small and medium-sized enterprises in the China Taiwan Pavilion at E2. It mainly showcases advanced machine tools and technologies in Taiwan, including Shanghai Shangyin Technology Co., Ltd., Taichung Seiki Group, Chengtai Machinery Co., Ltd., and Dongtai. Seiki Co., Ltd., etc., and as Taiwan's machine tool industry organization in Taiwan - Taiwan's machine tool and component industry associations also exhibited and promoted in the exhibition hall.

Statistics show that as of December 2012, new orders for Chinese machine tools have been negative for 19 consecutive months, and the demand for low-end products has decreased significantly. On the other hand, the import value of machine tool products used to meet the high-end market is still high, indicating that the contradiction between the product structure of China's machine tool companies and the market demand is incongruous. At the East Bo Show, several foreign companies told reporters that the recent market downturn did not affect the company's sales operations.

Schutt Machine Tool Sales (Shanghai) Co., Ltd. displayed pictures of automatic lathes, cutter grinders and some models. Company sales staff told reporters that the company's automatic lathes have multiple cutter heads, mainly for the use of automotive production lines. The tool grinder, has developed a lot of customers in the tool industry. The financial crisis has no effect on the company. Instead, it is an opportunity. The company's current marketing situation is very good.

Germany's constant-wheel machine tool line is relatively rich, mainly including machining centers and flexible processing systems. Such as 5-axis machining center model FT4000, can maintain maximum flexibility and the highest production efficiency for continuous operation. The model is also positioned as a classic small shop machine, suitable for different materials and a wide range of types of parts processing, with the highest cutting ability, high finish finish, and reliable process. At the stand of Henglun Trading (Shanghai) Co., Ltd., the reporter did not see the relevant physical exhibits. Zhou Sulan from the Marketing Department of Henglun Machinery (Changzhou) Co., Ltd. told the reporter that since the company is preparing a 40-mu production base to be opened soon, there are a large number of equipment on the road to Germany for China, so this time there is no physical exhibitor. However, this does not affect the customer's interest in the company's products, and there are still many visitors.

During the East China Fair, there are many high-level forums and other activities to meet the needs of exhibitors to promote and to help the audience fully understand the real situation of the industry. Intelligent Manufacturing Technology Forum, Network Marketing for Machine Tool Manufacturing Industry, Corporate Technology Briefing/Product Promotion Conference, First European Machine Tool Show, Press Conference for the 16th Shanghai International Machine Tool Show, 2013 International Rail Transit Construction and Equipment Technology Seminar and 2013 In the Shanghai Machinery Network Procurement Matching Match (Shanghai Station), many people from the industry participated.

Recently, China's mold enterprises have paid more and more attention to patented technology. There are more than 5,200 invention patents and more than 7,200 utility model patents. Total imports and exports of molds in 2012 reached US$5.62 billion, an increase of 24.06% over the same period of the previous year. Imports totaled US$2.36 billion, an increase of 8.82% year-on-year; exports totaled US$3.23 billion, an increase of 37.96% year-on-year. Molds have been exported to 188 countries and regions. .

More than 80% of the companies in the mold industry are privately-owned small and medium-sized enterprises, mainly located in Guangdong, Zhejiang, Jiangsu, Shanghai, Fujian, Shandong, Hebei, Hunan, Jiangxi, Hubei and other provinces and cities. Luo Baihui, secretary-general of the International Model Association, said that the mold product industry is an important part of China's light industry and is closely related to people's lives. China's mold output value is close to 210 billion yuan, and its export value exceeds 138 billion yuan. However, there are also weaker management standards for mold companies, weak innovation capacity, and low labor productivity, which restricts the healthy development of the entire industry.

In the face of increasingly fierce competition, if domestic companies do not attach importance to this, it will affect their long-term development and do a good job in patent technology declaration is also a top priority. Most of the tools and molds sold in the world are produced and exported from China. China has become the world's leading mold supplier. While the mold industry is developing, some problems are increasingly exposed. In particular, the reform of the scientific research and development system is progressing slowly, and the gap with foreign countries is obvious. The low foreign exchange earned through export products, the low performance level, the low selling price, the small scale of the company, the low degree of integration, and the raw material price increase factors seriously restrict the further development of the mold industry. And improve the quality.

Luo Baihui stressed that mold enterprises must seize new development situations, increase technological innovation, actively implement product certification, accelerate technological transformation of enterprises, improve supporting measures, and actively create conditions to attract foreign capital and promote the reorganization of corporate assets. Only in this way can they be new. It is invincible that the situation can benefit the development of the industry.

It is hoped that in the future, Guangdong will be able to use the enthusiasm of local governments to establish intellectual property training centers for small and medium-sized enterprises in industrial clusters in Guangdong, especially where small, medium and micro enterprises are clustered.

As of June this year, the number of effective invention patents in Guangdong ranked first in the country, reaching 87,800; PCT international patent applications ranked first in the country for 11 consecutive years; in June this year, the Intellectual Property Development Research Center of the State Intellectual Property Office released “2012 According to the State Intellectual Property Development Status Report, Guangdong ranked first in the national IPR comprehensive development index in 2012; meanwhile, in 2012, the province’s 492 patents received 1.938 billion yuan in pledged loans, which ranked first in the country.