Automotive sales fell 27.20% MoM in February

After the Spring Festival, sales in the domestic auto market continued to decline, again casting a shadow over the overall “look low” Chinese auto market this year. According to the latest data released by the China Automobile Association, China’s auto sales volume was 2.121 million units in February 2010, a decrease of 27.20% from the previous month; in February, domestic auto production was 1,206,100 units, a decrease of 25.3% from the previous month.

In the eyes of most people, the February auto market where the Spring Festival holiday falls, the phenomenon that production and sales are falling on a chain-to-line basis is basically normal, but as a business, the impact of sales decline is self-evident. Therefore, after entering March, car makers and car dealers began to use price cuts, gift packages, and organizational experience activities to stop sales from continuing to decline.

Car dealers started to cut prices and counterattacked the domestic auto market. In February, after the market started to open in February, sales and sales both fell. To prevent the auto market from continuing to decline, after entering March, car companies and car dealers began to jointly launch preferential prices and experience activities. Hope to win more consumers.

By observing the recent auto market, the auto market last month had a preferential price of several hundred thousand dollars. After entering the first week of March, there was a greater scale of price cuts, ranging from several thousand dollars to as much as ten thousand yuan. In addition, the number of vehicles with a recent decline of more than 10,000 yuan has obviously increased. Especially last week, the mid-to-high-end car market has already opened the gate for price cuts.

This week, some economic models and mid-range models have begun to offer preferential prices, such as Mazda 2, Joy, Pentium and others have different prices. In addition, there are also "real money" gift packages in the auto market, such as car purchases for purchase tax, fuel delivery, and large-scale quasi-consumer experience activities. It is not difficult to judge that the auto market began to fully enter the price preparation period.

Analysts believe that although the overall auto market will continue to grow this year, but the recent auto market has slowed down significantly compared to January, so many auto makers still maintain a more cautious attitude, hoping to attract more consumers through price cuts to achieve this year The established goal!

The vanguard of the mid- to high-level car price reduction analysis from the current car market price trend analysis, whether it is the end of the month or the beginning of this month, the price cut is also the highest mid-level car, claiming to be the vanguard of the current price cuts.

It is understood that although the sales of the auto market declined last month, there was basically no large-area price reduction promotion. However, in the two weeks before and after March, the mid-to-high-class car market began to gradually reduce the price of stimulating the market, and the decline was more than 10,000 yuan. Infiniti FX35 3.5 AT/MT Standard Edition, BMW 318i leading-edge, Platinum Platinum Core 2.4 ATTYPE-S NAVI and other models, a drop of 2 to 30,000 yuan, the Mercedes-Benz E 260L CGI fashion decline even reached 40,000 yuan.

At present, the mid-to-high-class car market has such a significant price cut. In addition to the price reductions brought by the off-season, the continuous influx of new models has also aggravated the competition in the auto market. Some newly-entered models want to attract more consumers and lower prices naturally. Has become the most effective means.

At the same time, some analysts pointed out that the mid-to-high-end car brands have formed their own consumer groups, and some latecomers want to overtake or break the existing situation is not an eve. To achieve good sales performance in the mid-to-high-end car market, increasing sales to compete for market share is the most direct marketing method.