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According to the China Consumers Association, in 2010, the total complaints of the automotive industry grew by a large margin, with an increase of 51%. The complaint hotspots still focused on quality and service. Among them, product quality was relatively concentrated.
Quality complaints focus on four areas:
1. The problem of the engine is manifested as engine abnormal noise, malfunction, water leakage, oil leakage, and body damage.
2. There is no price tag for car sales, and there are even irregularities in sales of tight models.
3. Old cars are sold as new cars. Do not inform consumers in advance that the accident vehicle and maintenance vehicle will be sold after refurbishment. Consumers will only find out that maintenance records have already been made during maintenance.
4. Failure of the brakes, the vehicle has major hazards, such as transmission problems and so on.
In terms of services, consumers are more likely to respond to the “three guarantees†when they are involved in the implementation of the “three guarantees†responsibility, and are often obstructed when consumers demand replacement. In addition, sometimes there are some product failures, manufacturers will require consumers to produce evidence, and consumers are very difficult to produce evidence.
According to briefings, in the face of complaints, the Consumers Association generally adopts a mediation solution. The Consumers Association Center serves as a third party and facilitates communication between consumers and companies. It does a lot of work, such as helping consumers collect evidence, contact testing, and providing legal services. On the consultation and so on. If the company’s attitude is tough and refuses to resolve it, the association will assist consumers in filing a lawsuit. Most companies faced the complaints of consumers and the mediation of the Consumers Association. All of them were not in a bad situation.
In a sense, all complaints represent a consumer demand. Even if the consumer's complaint has a certain amount of error, it also represents an opinion of the consumer.
Quality is the life of a company, and service is the cost of competition. With these two efforts, the service of the company will be better. In addition, the quality of products should be based on consumer satisfaction standards. Sometimes, having a certificate at the factory does not mean there is no problem with the product. Therefore, when enterprises encounter consumer complaints, they should be treated and resolved with a more positive attitude.
Four suggestions for commercial vehicle companies:
In designing a good juncture, products should be designed on the basis of consumer demand. In the design process, avoid possible defects as much as possible.
Do a good job of testing and testing new cars. After the new vehicle design is completed and samples are made, there must be time and environmental protection when testing and testing. Simulate as many road conditions and environments as possible. Some companies continue to introduce new models due to the need for competition, and the interval is short. If the necessary tests are not in place, it will lead to various problems in the use of consumers. Including imported brands will also have recall problems, which all have a lot to do with design and manufacturing.
In the transport sector, we must ensure that the new car is intact. When a new car is bumped and still sold as a new car, it should seek truth from facts and give the consumer sufficient rights to know.
In service, commercial vehicles, as durable goods, should guarantee the safe use of consumers. When problems arise, they should actively seek solutions.