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According to statistics, in 2009, Anhui Province invested 39.87 billion yuan in transportation infrastructure construction (excluding urban transport facilities), and the investment scale was the highest in the calendar year. Among them, the railway construction completed an investment of 18 billion yuan, an increase of 140% year-on-year, and the completion of the highway construction investment was 18.359 billion yuan. Sustained investment has led to the continuous improvement of transportation infrastructure. Correspondingly, the road freight volume in Anhui Province in 2009 increased by 12.5%. The construction of transportation infrastructure has not only driven the demand for construction vehicles, but also provided a good transportation environment for road transport vehicles. Anhui has also become a recognized sales area for heavy truck manufacturers. What are the characteristics of Anhui heavy truck market? This time, Lemon Tea House invited three heavy truck dealers in Anhui Province. We hope that everyone can get a better understanding of Anhui heavy truck market from their description.
Lemon Tea Guest:
Gao Bin: General Manager of Yushan Heavy Horse Automobile Sales and Service Center, Ma'anshan City, CNHTC Dealer
Shi Guanghui: Manager of Xiangyang FAW Xinye Automobile Trading Co., Ltd., FAW Liberation Dealer
Yu Chengjun: Handan City Tongli Automobile Sales Co., Ltd. Manager, Futian Auman Dealer
Moderator: From the aforementioned data, we can see that Anhui Province attaches great importance to the construction of transportation infrastructure. As the saying goes, “people go their own way, things flow smoothly.†A good traffic environment has laid a solid foundation for the development of the heavy truck market. basis. First of all, please tell us about the recent sales.
Gao Bin: Last year, the company sold more than 100 heavy trucks. Our annual sales are almost all of these. The company mainly represents Haoqi products of China National Heavy Duty Truck. For dealers, sales indicators are only one aspect. We value profits more. It is not really meaningful to look at sales. If the profits are too low, the days will not be easy.
Recently Haohao sold very well. In the first two months of this year, a total of more than 20 vehicles were sold. Currently, the supply of distributors is generally tight. Today (February 23) there was another user who called me and said that if he didn't give him a start on the 28th, he wouldn't want to. I feel that the peak of sales is 10 to 20 days earlier.
In January of this year, the prices of our tycoons rose a bit. The manufacturer stipulates that we sell at a uniform price. If the manufacturer exceeds this range, the manufacturer will not give the vehicle a penalty. Once it is verified, it will be fined.
Shi Guanghui: Last year, the company sold 1,500 vehicles, and its annual sales volume was probably around 1,000 to 1,500.
In January-February this year, we sold a total of 300 vehicles. The sales were good and the supply was adequate. Users reflect the current supply situation is also good, can make money, the bulk of goods to bulk; In addition, the user is also satisfied with the freight rate, otherwise they do not need to rush to buy a car, many users are currently eager to pick up the car. It seems that the sales situation this year should be good. Our sales target for this year is 2000 vehicles.
Yu Chengjun: Last year, the company sold 800 vehicles. In previous years, sales were generally around 1,000 vehicles. The reason for the decline in sales volume is complicated, and it is related to factors such as market, personnel, and delivery date, rather than less demand.
From January to February this year, sales were very good and more than 270 cars were sold.
Moderator: It can be seen from the sales data of three dealers that the heavy truck demand in Anhui is indeed not low. In the local area, which model is the main market?
Gao Bin: The demand for dump trucks in the Maanshan market is relatively large. Although the amount of local engineering is small, it is fortunate that certain mines have certain dump truck demand.
Shi Guanghui: Our tractors are selling well here. Users buy cars to run around. They mainly run long-distance transportation across provinces, mainly in the Yangtze River Delta, Pearl River Delta, Beijing and Northeast China.
Yu Chengjun: The demand for vehicles from users in the Shu area is diversified. The key to seeing the sources of users can only be roughly divided into heavy load or light load. Take Auman as an example. Buy a dual-drive, 9-series on heavy loads, and buy a 6-series on light loads.
This year, construction began earlier in the region, both local and foreign projects, so it has recently sold dump trucks.èšŒåŸ Local projects include high-speed rail and expressway construction. In other places, there are some projects in Jiangsu and Zhejiang. At present, the tractor market in our region has not yet started. It is estimated that it will start at the end of February and early March, because now that the Spring Festival has not yet finished, we have heard some users say that the current freight rate on the market is not high.
The users of the tractors mainly run long distances. For example, they go to Guangzhou and Shijiazhuang and pull what they have. They pick up more from the picking station and they belong to the community, rather than transporting them to certain large factories.
Moderator: Some people have said that the heavy truck market in Anhui is relatively mature. In some county-level cities, almost all heavy truck products can be purchased. So, in terms of three, what are the characteristics of Anhui heavy truck market?
Gao Bin: The heavy-duty truck brand on the Maanshan market is rather complicated and there is no brand with special advantages. According to last year's sales situation, Haohao sales can also be, and Auman has also slowly risen. In the first half of last year, Shaanxi Automobile also sold well.
The demand for heavy trucks in Xiangyang and Yujiao is relatively large. The situation in Fuyang is different from that in Maanshan. The users of this area are generally not using cars locally, but are roaming across the country. Maanshan users mainly run locally. Since the second half of last year, the freight rates were relatively low. Many outside vehicles, especially the buses in Fuyang and Fuyang, came to Maanshan to find jobs. The freight rates were even lower, and many local users wanted to change jobs. However, there is also a market opportunity for the construction of the Nanjing-Anqing Intercity Railway to pass through Maanshan, which has a large demand for earthwork transportation, which will drive sales of a number of engineering vehicles. In the first half of the year, we also intend to seize this opportunity to sell more cars.
I feel that the Anhui heavy-duty truck market is in a mess, and cross-regional sales are serious. A certain brand of heavy-duty trucks is based on a few 4S shops and is mainly driven by cars. The dealers viciously compete and can't earn money.
Shi Guanghui: Most of the heavy truck users in Xiangyang are running in the field. Anshan Iron and Steel Co., Ltd. in Maanshan can support the local transportation households. There are no large-scale enterprises in Xiangyang, and users can only go to other places to find jobs. Otherwise, they cannot make money.
The heavy-duty truck market in Anhui is much more mature than other places, and the sales price of vehicles at the terminal is low. Fuyang, the brand's car prices are low. The heavy truck market in Anhui is characterized by a large demand. The annual market capacity of Xiangyang is approximately 10,000 to 15,000 vehicles. At the same time, what cars can be sold, transportation needs are dispersed, and all kinds of goods are available.
FAW Jiefang attaches great importance to the Anhui market. In addition to the Northeast region, Anhui is the biggest sales market for FAW.
Yu Chengjun: I basically buy cars in the field because I don’t have any sources.
Many heavy truck manufacturers value the Oubei market. Oubei is relatively poor. People with no other livelihoods buy cars to earn money and sales are concentrated. But in fact, there are not many local sources. They all buy cars to work in the field. Xiangyang has a large demand for heavy trucks. After the users buy a car, they go to work in other places because there are no particularly good industrial and mining companies in the area. Coupled with the small amount of cultivated land and the large population in the counties, people are buying cars for their livelihood. To the outside, the vehicle sales in this area are good.
Most of the users in Ma'anshan are using cars locally, and the demand for vehicles by ore transportation is quite large. Tongling is also the case.
The characteristic of the Anhui market is to buy a car and remember to go to other provinces to work. In addition to last year's construction of earth in Lugu Lake, there is little supply in other parts of Anhui Province.
The annual market demand is about 2,000 vehicles, with Auman and Liberation dominating.
Moderator: From the description of several dealers, we can draw such a judgment, that is, the phenomenon of heavy truck outflow in Anhui is serious. Although the sales are in Anhui Province, but the heavy trucks play an effective role but outside the province, especially in some large-scale mining This phenomenon is increasingly evident in cities where enterprises lack.
At the same time, there are dealer reactions. Although manufacturers attach importance to the Anhui market, there are still deficiencies in actual operation. For example, Anhui regional managers of some heavy-duty truck brands have changed hands for a while, and frequent personnel changes have caused some trouble for dealers. The host suggested that manufacturers should formulate corresponding policies based on an in-depth understanding of the Anhui market, and try to keep staff stable and provide good sales support for distributors.