The traditional channel of LED lighting combined with e-commerce is the way out

The collapse of the e-commerce black horse product lighting will more or less have a certain impact on the entire lighting industry, but from the current stage, the traditional sales channels still have irreplaceable places. The e-commerce platform has brought the opportunity for most enterprises to regenerate and re-create glory. For LED lighting companies, on the basis of the traditional business model, they must accept e-commerce, let them serve the e-commerce black horse products, and the closure of their lighting, or More or less will have a certain impact on the entire lighting industry, but from the current stage, the traditional sales channels still have irreplaceable places. The e-commerce platform has given most enterprises the opportunity to regenerate and re-create brilliant. For LED lighting companies, they must accept e-commerce on the basis of the traditional business model, let them serve themselves, with high-quality products and services in the industry. Or establish a good reputation in the consumer group. However, e-commerce is far from the point of replacing traditional channels. The combination of traditional sales models and e-commerce is the most reasonable way. At this stage, lighting companies operate Tmall, Jingdong and other comprehensive e-commerce platforms, the real pain point is that the operating costs of e-commerce are too high. The e-commerce platform leads to the transparency of the price of the lighting products. Most lighting companies spend their time and energy on the price war, thus neglecting the brand quality of the products. This is still the confusion of most lighting companies. LED lighting companies need to innovate while ensuring product quality. Combining traditional sales channels with e-commerce platforms is the future. I believe that the current integrated e-commerce platform is at the bottleneck stage. If the e-commerce and physical industries are integrated, the lighting and lighting industry will use this new business model to gain new market opportunities. The advantage of the vertical e-commerce platform in the lighting industry lies in its focus and professionalism, which can provide consumer products that meet specific people and meet the needs of users in a certain field, thus forming a unique brand value. At present, the industry's vertical e-commerce platform must continue to tap the needs of users from technological innovation and marketing services, win their own consumer groups, and cultivate their core competitiveness, in order to help lighting manufacturers out of the e-commerce dilemma.

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